Senior GO App
A smart app that empowers seniors with confident, independent mobility every day.
Senior GO App
A smart app that empowers seniors with confident, independent mobility every day.
Senior GO App
A smart app that empowers seniors with confident, independent mobility every day.
Website
Mobile App
Design System
Product Workshop
Admin Dashboard
Web App
Website
Mobile App
Design System
Product Workshop
Admin Dashboard
Web App
Website
Mobile App
Design System
Product Workshop
Admin Dashboard
Web App
Website
Mobile App
Design System
Product Workshop
Admin Dashboard
Web App
MY ROLE
UI UX Designer
TOOL USED
Figma
Figjam
Google form
Photoshop
TEAM
Product Manager
Developers (iOS and Android)
UI-UX Designers
TIMELINE
6 weeks
MY ROLE
UI UX Designer
TOOL USED
Figma
Figjam
Google form
Photoshop
TEAM
Product Manager
Developers
(iOS and Android)
Web Developers
TIMELINE
6 weeks
MY ROLE
UI UX Designer
TOOL USED
Figma
Figjam
Google form
Photoshop
TEAM
Product Manager
Developers (iOS and Android)
UI-UX Designers
TIMELINE
6 weeks
MY ROLE
UI UX Designer
TOOL USED
Figma
Figjam
Google form
Photoshop
TEAM
Product Manager
Developers (iOS and Android)
UI-UX Designers
TIMELINE
6 weeks
SCOPE OF WORK
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Research
Research
User Interview
User Interview
User Personas/ User Empathy map
User Personas/ User Empathy map
Functional Diagram
Functional Diagram
SWOT Analysis / userflow
SWOT Analysis / userflow
Wireframing/ Prototyping
Wireframing/ Prototyping
Usability testing/ iterate
Usability testing/ iterate
Final Output
Final Output
SCOPE OF WORK
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Research
User Interview
User Personas/ User Empathy map
Functional Diagram
SWOT Analysis / userflow
Wireframing/ Prototyping
Usability testing/ iterate
Final Output
Problem Statement
Many senior citizens struggle to book cabs or autos due to complex smartphone interfaces and difficulty with location selection. Despite owning smartphones, they face challenges in using ride-hailing apps, leading to long waits and discomfort. There's a need for a simplified, senior-friendly transportation booking solution for independent travel
Problem Statement
Many senior citizens struggle to book cabs or autos due to complex smartphone interfaces and difficulty with location selection. Despite owning smartphones, they face challenges in using ride-hailing apps, leading to long waits and discomfort. There's a need for a simplified, senior-friendly transportation booking solution for independent travel
Problem Statement
Many senior citizens struggle to book cabs or autos due to complex smartphone interfaces and difficulty with location selection. Despite owning smartphones, they face challenges in using ride-hailing apps, leading to long waits and discomfort. There's a need for a simplified, senior-friendly transportation booking solution for independent travel
Problem Statement
Many senior citizens struggle to book cabs or autos due to complex smartphone interfaces and difficulty with location selection. Despite owning smartphones, they face challenges in using ride-hailing apps, leading to long waits and discomfort. There's a need for a simplified, senior-friendly transportation booking solution for independent travel
Objectives & Mission
Our primary objective is to empower senior citizens with the freedom to travel independently by offering a simplified, human-first transportation solution.
To restore independence, dignity, and peace of mind to India’s senior citizens through a travel solution built with empathy, simplicity, and trust at its core.
Objectives & Mission
Our primary objective is to empower senior citizens with the freedom to travel independently by offering a simplified, human-first transportation solution.
To restore independence, dignity, and peace of mind to India’s senior citizens through a travel solution built with empathy, simplicity, and trust at its core.
Objectives & Mission
Our primary objective is to empower senior citizens with the freedom to travel independently by offering a simplified, human-first transportation solution.
To restore independence, dignity, and peace of mind to India’s senior citizens through a travel solution built with empathy, simplicity, and trust at its core.
Objectives & Mission
Our primary objective is to empower senior citizens with the freedom to travel independently by offering a simplified, human-first transportation solution.
To restore independence, dignity, and peace of mind to India’s senior citizens through a travel solution built with empathy, simplicity, and trust at its core.
SeniorGo exists to bridge the gap between technology and human care, ensuring that age, ability, or digital literacy never becomes a barrier to everyday mobility.
SeniorGo exists to bridge the gap between technology and human care, ensuring that age, ability, or digital literacy never becomes a barrier to everyday mobility.
Design Process
Design Process
Business Challenges
Designing for senior citizens isn’t just about accessibility — it's about dignity, trust, and emotion. Creating a business model that served this group without making them feel dependent was a delicate balance.
Very few Indian apps currently cater exclusively to elderly ride-hailing needs. This meant we had limited benchmarks or competitors to analyze, making validation and projection harder during initial research.
Offering trained drivers, call-based booking, and offline ride options.
The app needed to support both digital (app, WhatsApp, voice) and offline (call, SMS) flows. Balancing this hybrid system.
Seniors and their families are highly cautious about safety and scams. We had to invest in strong communication, verified driver protocols, and assurance mechanisms to build credibility.
We needed to design for multiple Indian languages and regional preferences — not just translation, but cultural adaptation, especially for navigation and support flows.
Business Challenges
Designing for senior citizens isn’t just about accessibility — it's about dignity, trust, and emotion. Creating a business model that served this group without making them feel dependent was a delicate balance.
Very few Indian apps currently cater exclusively to elderly ride-hailing needs. This meant we had limited benchmarks or competitors to analyze, making validation and projection harder during initial research.
Offering trained drivers, call-based booking, and offline ride options.
The app needed to support both digital (app, WhatsApp, voice) and offline (call, SMS) flows. Balancing this hybrid system.
Seniors and their families are highly cautious about safety and scams. We had to invest in strong communication, verified driver protocols, and assurance mechanisms to build credibility.
We needed to design for multiple Indian languages and regional preferences — not just translation, but cultural adaptation, especially for navigation and support flows.
Business Challenges
Designing for senior citizens isn’t just about accessibility — it's about dignity, trust, and emotion. Creating a business model that served this group without making them feel dependent was a delicate balance.
Very few Indian apps currently cater exclusively to elderly ride-hailing needs. This meant we had limited benchmarks or competitors to analyze, making validation and projection harder during initial research.
Offering trained drivers, call-based booking, and offline ride options.
The app needed to support both digital (app, WhatsApp, voice) and offline (call, SMS) flows. Balancing this hybrid system.
Seniors and their families are highly cautious about safety and scams. We had to invest in strong communication, verified driver protocols, and assurance mechanisms to build credibility.
We needed to design for multiple Indian languages and regional preferences — not just translation, but cultural adaptation, especially for navigation and support flows.
Our users
Our users
Quantitative Research
Quantitative Research
51.9%
Always need help booking a cab or auto online, highlighting a major usability gap for senior users.
57.7%
Over half of the respondents 57.7% are aged 55 and above, confirming that the survey effectively reached the intended senior demographic for the SeniorGo solution.
66.7%
Over two-thirds 66.7% of users believe that voice instructions or a simpler interface would make booking rides significantly easier, emphasizing the need for accessibility-focused design.
55.5%
Only 18.5% of respondents feel very confident using ride-booking apps, while a combined 55.5% feel neutral or lack confidence, indicating a strong need for simplified, reassuring digital experiences.
51.9%
Always need help booking a cab or auto online, highlighting a major usability gap for senior users.
57.7%
Over half of the respondents 57.7% are aged 55 and above, confirming that the survey effectively reached the intended senior demographic for the SeniorGo solution.
66.7%
Over two-thirds 66.7% of users believe that voice instructions or a simpler interface would make booking rides significantly easier, emphasizing the need for accessibility-focused design.
55.5%
Only 18.5% of respondents feel very confident using ride-booking apps, while a combined 55.5% feel neutral or lack confidence, indicating a strong need for simplified, reassuring digital experiences.
51.9%
Always need help booking a cab or auto online, highlighting a major usability gap for senior users.
57.7%
Over half of the respondents 57.7% are aged 55 and above, confirming that the survey effectively reached the intended senior demographic for the SeniorGo solution.
66.7%
Over two-thirds 66.7% of users believe that voice instructions or a simpler interface would make booking rides significantly easier, emphasizing the need for accessibility-focused design.
55.5%
Only 18.5% of respondents feel very confident using ride-booking apps, while a combined 55.5% feel neutral or lack confidence, indicating a strong need for simplified, reassuring digital experiences.
Secondary Research
Secondary Research
45%
Indian seniors prefer voice over typing
66%
Ride-hailing users in Maharashtra report driver cancellations -Times of India, 2024
40%
Senior Citizens feels Voice interfaces increase digital comfort - SafeWise, USA
26%
Indian baby boomers use ride-hailing apps (growing) - ScienceDirect 2023
45%
Indian seniors prefer voice over typing
66%
Ride-hailing users in Maharashtra report driver cancellations -Times of India, 2024
40%
Senior Citizens feels Voice interfaces increase digital comfort - SafeWise, USA
26%
Indian baby boomers use ride-hailing apps (growing) - ScienceDirect 2023
45%
Indian seniors prefer voice over typing
66%
Ride-hailing users in Maharashtra report driver cancellations -Times of India, 2024
40%
Senior Citizens feels Voice interfaces increase digital comfort - SafeWise, USA
26%
Indian baby boomers use ride-hailing apps (growing) - ScienceDirect 2023
Reviews from app stores highlighted issues like hidden charges, rude drivers, and confusing UI
Reviews from app stores highlighted issues like hidden charges, rude drivers, and confusing UI
User Needs
Simple and intuitive interface with large buttons and minimal steps.
One-tap or saved location bookings (e.g., Home, Hospital, Temple).
Voice interaction for users with tremors or low literacy
App available in regional languages.
Option to book via WhatsApp or phone call if app isn’t comfortable.
Ability to book without internet (offline booking via call).
Rebooking previous rides without entering address again.
Live ride tracking to feel secure & Emergency support or panic button feature.
Notifications to family members during trip.
Trained drivers who assist in boarding, handling luggage, and behave respectfully.
User Needs
Simple and intuitive interface with large buttons and minimal steps.
One-tap or saved location bookings (e.g., Home, Hospital, Temple).
Voice interaction for users with tremors or low literacy
App available in regional languages.
Option to book via WhatsApp or phone call if app isn’t comfortable.
Ability to book without internet (offline booking via call).
Rebooking previous rides without entering address again.
Live ride tracking to feel secure & Emergency support or panic button feature.
Notifications to family members during trip.
Trained drivers who assist in boarding, handling luggage, and behave respectfully.
User Needs
Simple and intuitive interface with large buttons and minimal steps.
One-tap or saved location bookings (e.g., Home, Hospital, Temple).
Voice interaction for users with tremors or low literacy
App available in regional languages.
Option to book via WhatsApp or phone call if app isn’t comfortable.
Ability to book without internet (offline booking via call).
Rebooking previous rides without entering address again.
Live ride tracking to feel secure & Emergency support or panic button feature.
Notifications to family members during trip.
Trained drivers who assist in boarding, handling luggage, and behave respectfully.
Features and Functionality
Features and Functionality
Offline Booking
WhatsApp Chatbot
Multi- lingual language
App saved places
Gamification
Voice Assistance
Offline Booking
WhatsApp Chatbot
Multi- lingual language
App saved places
Gamification
Voice Assistance
Spider Diagram
Spider Diagram
Design System & Style Guide
Design System & Style Guide
Design System
& Style Guide
Typography
Typography
Typography
Colors
Iconography
Iconography
Iconography
Typography
Colors
Iconography
SWOT Analysis
SWOT Analysis
Strengths
Integrated mobility + caregiving (Buddy Mobility Care)
Wheelchair-accessible taxi service (Ability On Wheels)
Affordable and senior-focused (KickStart Cabs)
Medically-equipped vans (Saarthi – Swarga Foundation)
Dual offering: rentals + transport (Rentacure)
Affordable for short trips (Rapido)
Negotiable fare model (inDrive)
Strengths
Integrated mobility + caregiving (Buddy Mobility Care)
Wheelchair-accessible taxi service (Ability On Wheels)
Affordable and senior-focused (KickStart Cabs)
Medically-equipped vans (Saarthi – Swarga Foundation)
Dual offering: rentals + transport (Rentacure)
Affordable for short trips (Rapido)
Negotiable fare model (inDrive)
Strengths
Integrated mobility + caregiving (Buddy Mobility Care)
Wheelchair-accessible taxi service (Ability On Wheels)
Affordable and senior-focused (KickStart Cabs)
Medically-equipped vans (Saarthi – Swarga Foundation)
Dual offering: rentals + transport (Rentacure)
Affordable for short trips (Rapido)
Negotiable fare model (inDrive)
Weaknesses
Geographically limited (Buddy Mobility Care, Ability On Wheels, KickStart Cabs, Saarthi)
App not senior-friendly (Ola, Uber)
Transport seen secondary to equipment rental (Rentacure)
Manual fare negotiation not suitable for elders (inDrive)
Not suitable for most seniors due to safety (Rapido)
Weaknesses
Geographically limited (Buddy Mobility Care, Ability On Wheels, KickStart Cabs, Saarthi)
App not senior-friendly (Ola, Uber)
Transport seen secondary to equipment rental (Rentacure)
Manual fare negotiation not suitable for elders (inDrive)
Not suitable for most seniors due to safety (Rapido)
Weaknesses
Geographically limited (Buddy Mobility Care, Ability On Wheels, KickStart Cabs, Saarthi)
App not senior-friendly (Ola, Uber)
Transport seen secondary to equipment rental (Rentacure)
Manual fare negotiation not suitable for elders (inDrive)
Not suitable for most seniors due to safety (Rapido)
Opportunities
Expand to Tier 1 cities and other metros
Develop voice-assisted booking systems
Partner with hospitals, senior homes, and insurance providers
Introduce senior-friendly app modes and driver training
Bundle rentals + hospital travel
Seek CSR/government grants to scale
Opportunities
Expand to Tier 1 cities and other metros
Develop voice-assisted booking systems
Partner with hospitals, senior homes, and insurance providers
Introduce senior-friendly app modes and driver training
Bundle rentals + hospital travel
Seek CSR/government grants to scale
Opportunities
Expand to Tier 1 cities and other metros
Develop voice-assisted booking systems
Partner with hospitals, senior homes, and insurance providers
Introduce senior-friendly app modes and driver training
Bundle rentals + hospital travel
Seek CSR/government grants to scale
Threats
Tech dependency could alienate older adults
Slow operational expansion due to vehicle modifications/licenses
New startups may undercut pricing
Vehicle maintenance dependency is fragile
Competitors with better elder UX could capture segment
Risk of misuse/scams via manual fare handling
Threats
Tech dependency could alienate older adults
Slow operational expansion due to vehicle modifications/licenses
New startups may undercut pricing
Vehicle maintenance dependency is fragile
Competitors with better elder UX could capture segment
Risk of misuse/scams via manual fare handling
Threats
Tech dependency could alienate older adults
Slow operational expansion due to vehicle modifications/licenses
New startups may undercut pricing
Vehicle maintenance dependency is fragile
Competitors with better elder UX could capture segment
Risk of misuse/scams via manual fare handling
Competitive Analysis
Competitive Analysis
Features
Features
User Persona
User Persona
Meena Joshi
“The Independent Elder”
AGE
GENDER
LOCATION
LANGUAGE
EDUCATION
Occupation
Tech Proficiency
Tech Proficiency
:
:
:
:
:
72
Female
Pune
Marathi
B.Sc. Nursing
Retired Nurse
Basic (Whatsapp)
Traits
Empathetic
Independent
Organised
Puntual
Practical
“I just want to go to my hospital or temple without troubling my son. But these apps confuse me... everything moves too fast.”
Bio
Meena Joshi lives alone in a quiet Pune neighborhood, managing her daily routine independently. A retired nurse, she’s resilient and health-conscious, regularly visiting her doctor and volunteering at local community clinics. Her son lives in Mumbai, and she doesn’t like depending on him for everyday tasks like booking a cab. Although she owns a smartphone, the complexity of apps makes her anxious. She seeks simplicity and clarity in technology that supports—not complicates—her independence.
Goals
✅ Instantly book a cab for the frequently going locations like "Clinic," "Market," or "Daughter's home."
✅ Book a cab independently to her most common destinations without navigating maps.
✅ Avoid map-based selection and English-heavy apps & Get ride confirmation in Marathi or Hindi.
✅ Be able to check basic driver info and estimated arrival with ease.
✅ Have full trust in the app process—from booking to drop-off.
✅ Book rides even when internet is weak through SMS fallback or a helpline
Frustrations
😤 Confused by multiple screens: Struggles to follow multi-step processes in Uber/Ola.
😤 Map-based location setting is stressful: Doesn’t understand how to drop a pin or switch pickup points.
😤 Text-heavy UI: Font is too small; doesn’t understand English labels or technical terms.
😤 No saved destinations: Always has to type the same address, which she finds tedious.
😤 Unclear ride status: Unsure when the ride is confirmed or if it’s coming.
😤 Distrust of unknown drivers: Would prefer drivers trained to assist senior citizens.
😤 Internet dependency: Faces booking failure during bad connectivity.
Feature Wishlist
💟 One-tap ride booking to saved places like “Temple,” “Doctor,” and “Home”.
💟 Marathi/Hindi voice prompts (“Your ride is booked. Please wait”).
💟 Large buttons and minimal text.
💟 Offline booking option or direct call line.
💟 Senior-friendly driver profiles with trust badges.
💟 Scheduled ride reminders.
💟 Auto-ride confirmation alert with driver details.
Frequently Used Apps
Meena Joshi
“The Independent Elder”
AGE
GENDER
LOCATION
LANGUAGE
EDUCATION
Occupation
Tech Proficiency
Tech Proficiency
:
:
:
:
:
72
Female
Pune
Marathi
B.Sc. Nursing
Retired Nurse
Basic (Whatsapp)
Traits
Empathetic
Independent
Organised
Puntual
Practical
“I just want to go to my hospital or temple without troubling my son. But these apps confuse me... everything moves too fast.”
Bio
Meena Joshi lives alone in a quiet Pune neighborhood, managing her daily routine independently. A retired nurse, she’s resilient and health-conscious, regularly visiting her doctor and volunteering at local community clinics. Her son lives in Mumbai, and she doesn’t like depending on him for everyday tasks like booking a cab. Although she owns a smartphone, the complexity of apps makes her anxious. She seeks simplicity and clarity in technology that supports—not complicates—her independence.
Goals
✅ Instantly book a cab for the frequently going locations like "Clinic," "Market," or "Daughter's home."
✅ Book a cab independently to her most common destinations without navigating maps.
✅ Avoid map-based selection and English-heavy apps & Get ride confirmation in Marathi or Hindi.
✅ Be able to check basic driver info and estimated arrival with ease.
✅ Have full trust in the app process—from booking to drop-off.
✅ Book rides even when internet is weak through SMS fallback or a helpline
Frustrations
😤 Confused by multiple screens: Struggles to follow multi-step processes in Uber/Ola.
😤 Map-based location setting is stressful: Doesn’t understand how to drop a pin or switch pickup points.
😤 Text-heavy UI: Font is too small; doesn’t understand English labels or technical terms.
😤 No saved destinations: Always has to type the same address, which she finds tedious.
😤 Unclear ride status: Unsure when the ride is confirmed or if it’s coming.
😤 Distrust of unknown drivers: Would prefer drivers trained to assist senior citizens.
😤 Internet dependency: Faces booking failure during bad connectivity.
Feature Wishlist
💟 One-tap ride booking to saved places like “Temple,” “Doctor,” and “Home”.
💟 Marathi/Hindi voice prompts (“Your ride is booked. Please wait”).
💟 Large buttons and minimal text.
💟 Offline booking option or direct call line.
💟 Senior-friendly driver profiles with trust badges.
💟 Scheduled ride reminders.
💟 Auto-ride confirmation alert with driver details.
Frequently Used Apps
Rajanna Iyer
“The Resilient Retiree”
AGE
:
66
GENDER
:
Male
LOCATION
:
Bangalore
LANGUAGE
:
Kannada
EDUCATION
:
High School
Occupation
:
Retired Railway Clerk
CONDITION
:
Parkinson’s Disease (Stage 2)
Tech Proficiency
:
Dialer App
Traits
Vocal
Independent
Family
Trusting
Routine
"I want to stay active and help my family, but my hands shake too much to use most apps."
Bio
Rajanna Iyer is a warm, determined retiree who spent over 30 years serving in the Indian Railways. Since being diagnosed with Parkinson’s, he’s learned to adapt but struggles with the fine motor skills needed for smartphone use. He enjoys spending time with his grandson and values his independence. Although he's not tech-savvy, he’s open to using technology if it respects his physical limitations and speaks his language. His daily routines involve temple visits, doctor checkups, and short grocery trips – often needing transport and gentle digital assistance.
Goals
Maintain independence in daily routines
Minimize physical effort required to perform app functions like manual typing
Book rides to regular places like doctor’s clinic or grocery store
Share live location with his family during travel
Access emergency help easily
Book a cab in emergency situation to nearby hospital
Frustrations
😤 Small touch targets and shaky hands cause errors
😤 Frustrated by apps with multiple steps and scrolling
😤 Unsure if action was successful in manual booking cab
😤 Needs audio feedback or voice assistance for booking process
😤 Struggles with understanding map interfaces in selecting already Visited places
😤 Doesn’t know how to signal for help quickly if something goes wrong during the ride.
😤 Can’t easily notify family when he’s on the move
😤 Lack of Parkinson’s-aware to transportation support by cab services (e.g., patient handling by drivers)
Feature Wishlist
Voice-first interface for booking and Alerts.
“One-tap” booking to saved locations (Clinic, Home, Grocery).
Large, high-contrast buttons to reduce tapping errors caused by tremors.
Auto location-sharing with selected contacts.
Emergency Ride Button that calls a pre-set contact and books a ride to the nearest hospital.
Trained, senior-aware drivers with calm communication style.
Frequently Used Apps
Rajanna Iyer
“The Resilient Retiree”
AGE
:
66
GENDER
:
Male
LOCATION
:
Bangalore
LANGUAGE
:
Kannada
EDUCATION
:
High School
Occupation
:
Retired Railway Clerk
CONDITION
:
Parkinson’s Disease (Stage 2)
Tech Proficiency
:
Dialer App
Traits
Vocal
Independent
Family
Trusting
Routine
"I want to stay active and help my family, but my hands shake too much to use most apps."
Bio
Rajanna Iyer is a warm, determined retiree who spent over 30 years serving in the Indian Railways. Since being diagnosed with Parkinson’s, he’s learned to adapt but struggles with the fine motor skills needed for smartphone use. He enjoys spending time with his grandson and values his independence. Although he's not tech-savvy, he’s open to using technology if it respects his physical limitations and speaks his language. His daily routines involve temple visits, doctor checkups, and short grocery trips – often needing transport and gentle digital assistance.
Goals
Maintain independence in daily routines
Minimize physical effort required to perform app functions like manual typing
Book rides to regular places like doctor’s clinic or grocery store
Share live location with his family during travel
Access emergency help easily
Book a cab in emergency situation to nearby hospital
Frustrations
😤 Small touch targets and shaky hands cause errors
😤 Frustrated by apps with multiple steps and scrolling
😤 Unsure if action was successful in manual booking cab
😤 Needs audio feedback or voice assistance for booking process
😤 Struggles with understanding map interfaces in selecting already Visited places
😤 Doesn’t know how to signal for help quickly if something goes wrong during the ride.
😤 Can’t easily notify family when he’s on the move
😤 Lack of Parkinson’s-aware to transportation support by cab services (e.g., patient handling by drivers)
Feature Wishlist
Voice-first interface for booking and Alerts.
“One-tap” booking to saved locations (Clinic, Home, Grocery).
Large, high-contrast buttons to reduce tapping errors caused by tremors.
Auto location-sharing with selected contacts.
Emergency Ride Button that calls a pre-set contact and books a ride to the nearest hospital.
Trained, senior-aware drivers with calm communication style.
Frequently Used Apps
User Journey Map
User Journey Map
Idea Generation
Idea Generation
Design Process
Design Process
Design Process
Design Process
Wireframing
Wireframing
Low/Medium Fidelity
Low/Medium Fidelity
Usability Testing
Usability Testing
Usability testing (Heat map )
Usability testing (Heat map )
Manual Booking
location Selection
Cab Selection
Confirm Ride
Whatsapp Booking
WhatsApp Booking
(Whatsapp) Location selection
Confirm Ride
Saved Places
Selecting for Saved place
Saved place list
Confirm Ride
Voice Commend
Voice assistance
Confirming location
Selection Vehicle
Manual Booking
location Selection
Cab Selection
Confirm Ride
Whatsapp Booking
WhatsApp Booking
(Whatsapp) Location selection
Confirm Ride
Saved Places
Selecting for Saved place
Saved place list
Confirm Ride
Voice Commend
Voice assistance
Confirming location
Selection Vehicle
Hi-Fidelity Screens
Hi-Fidelity Screens
Real Impact. Real Independence.
Real Impact. Real Independence.
Empowered Senior Independence
Seniors can now book rides independently without needing family help.
Reduces their emotional dependency and boosts confidence.
Empowered Senior Independence
Seniors can now book rides independently without needing family help.
Reduces their emotional dependency and boosts confidence.
Empowered Senior Independence
Seniors can now book rides independently without needing family help.
Reduces their emotional dependency and boosts confidence.
Empowered Senior Independence
Seniors can now book rides independently without needing family help.
Reduces their emotional dependency and boosts confidence.
Accessibility at It’s Core
Voice booking in multiple Indian languages.
Large buttons, minimal steps, and easy-to-use interface.
Offline booking support via call center and WhatsApp integration.
Accessibility at It’s Core
Voice booking in multiple Indian languages.
Large buttons, minimal steps, and easy-to-use interface.
Offline booking support via call center and WhatsApp integration.
Accessibility at It’s Core
Voice booking in multiple Indian languages.
Large buttons, minimal steps, and easy-to-use interface.
Offline booking support via call center and WhatsApp integration.
Accessibility at It’s Core
Voice booking in multiple Indian languages.
Large buttons, minimal steps, and easy-to-use interface.
Offline booking support via call center and WhatsApp integration.
Built for Real Needs
Designed around real user pain points like tremors, poor eyesight, or language barriers.
Saved locations reduce effort for frequently visited places like clinics and temples.
Built for Real Needs
Designed around real user pain points like tremors, poor eyesight, or language barriers.
Saved locations reduce effort for frequently visited places like clinics and temples.
Built for Real Needs
Designed around real user pain points like tremors, poor eyesight, or language barriers.
Saved locations reduce effort for frequently visited places like clinics and temples.
Built for Real Needs
Designed around real user pain points like tremors, poor eyesight, or language barriers.
Saved locations reduce effort for frequently visited places like clinics and temples.
Improved Usability
90% of seniors tested could complete bookings independently.
Regional language support bridges the digital divide in Tier 2 & 3 cities.
Improved Usability
90% of seniors tested could complete bookings independently.
Regional language support bridges the digital divide in Tier 2 & 3 cities.
Improved Usability
90% of seniors tested could complete bookings independently.
Regional language support bridges the digital divide in Tier 2 & 3 cities.
Improved Usability
90% of seniors tested could complete bookings independently.
Regional language support bridges the digital divide in Tier 2 & 3 cities.
Gamification for Habit Building
Earn badges and rewards (e.g., 5 rides = discount).
Encourages regular use and builds a sense of achievement.
Gamification for Habit Building
Earn badges and rewards (e.g., 5 rides = discount).
Encourages regular use and builds a sense of achievement.
Gamification for Habit Building
Earn badges and rewards (e.g., 5 rides = discount).
Encourages regular use and builds a sense of achievement.
Gamification for Habit Building
Earn badges and rewards (e.g., 5 rides = discount).
Encourages regular use and builds a sense of achievement.
Family Support Feature
Family members can monitor usage and encourage rides.
Adds emotional reinforcement without intruding on independence.
Family Support Feature
Family members can monitor usage and encourage rides.
Adds emotional reinforcement without intruding on independence.
Family Support Feature
Family members can monitor usage and encourage rides.
Adds emotional reinforcement without intruding on independence.
Family Support Feature
Family members can monitor usage and encourage rides.
Adds emotional reinforcement without intruding on independence.
Restores Dignity
Seniors feel more in control, less like a burden.
Emotional impact reported: “I didn’t feel helpless today.”
Restores Dignity
Seniors feel more in control, less like a burden.
Emotional impact reported: “I didn’t feel helpless today.”
Restores Dignity
Seniors feel more in control, less like a burden.
Emotional impact reported: “I didn’t feel helpless today.”
Restores Dignity
Seniors feel more in control, less like a burden.
Emotional impact reported: “I didn’t feel helpless today.”
Social Impact
Helps a large, underserved group access safe transport.
Supports healthcare access and social participation.
Social Impact
Helps a large, underserved group access safe transport.
Supports healthcare access and social participation.
Social Impact
Helps a large, underserved group access safe transport.
Supports healthcare access and social participation.
Social Impact
Helps a large, underserved group access safe transport.
Supports healthcare access and social participation.
